Don Sebastiani & Sons Holiday POS
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Don Sebastiani & Sons is a wine company based out of Napa, California. They purchase grapes from different growers and make interesting blended wine that is affordable and typically very well branded. Each brand has it’s own name and style, such “Smoking Loon” or “SKN”. We created a holiday campaign that focused on family, humor and gifting where random bottles of Don Sebastiani & Sons wine came with Holiday sweaters for the bottles themselves, making them fun and easy to bring to a party. Don and his sons were good sports and loved the sibling rivalry we created with the work.