KFC / Food Photography
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KFC wanted to update their food photography to be in alignment with their brand positioning “pride in fried” and to look more authenitic to how people actually ate KFC.
Our goal was to make the food look bright, modern, and delicious while still having a point of view—looking different than all their competitors. We included the packaging as branding cues and also had people interacting with the food—because it’s “Finger Lickin’ Good”!
Role: Design Director
Designer: Dave Hagen / Art director: Elora Clement @ Wieden+Kennedy
