KFC / Dipping Sauces
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KFC created a new and improved line of sauces that tasted like a small-batch sauce brand, and wanted to rebrand the line before doing a national launch. They focussed on their most popoular flavors, KFC Sauce, Classic Ranch, Honey BBQ, and Honey Mustard.
We created a set of fun and charming illustrated Colonels to show how each sauce was given the same amount of “home cookin’ love” the Colonel gave his chicken. A fun and memorable system that could have endless additions while always feeling personal and unique.
Role: Design Director
Designers/Illustrators: Seth Shelman / Travis Barron @ Wieden+Kennedy
Design Producer: Amy Kirby
A play on the classic “it’s finger lickin’ good” tagline helped pull the heritage of the brand into the sauces while giving customers an action to follow.
