KFC / Seasoned Tickets
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KFC is so famous for it’s buckets of chicken that people forgot they sell wings, too! As part of the KFC wings campaign, we partnered with StubHub to create “Seasoned Tickets”, a limited promotion on StubHub that let people buy a football season’s worth of wings. Each Saturday during the college football season, 24 hot and spicy wings would be delivered to your door, just in time for your favorite game.
Role: Designer (Colonel Illustration by Dave Hagen)
CDS: Lawrence Melilli, Jarrod Higgins @Wieden+Kennedy
To reinforce the exclusivity of the promotion, we used as many elevated printing techniques as possible—including lenticular, gold foils, debossing, die-cuts, and a chicken favor scratch-and-sniff.
