KEEN Utility

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Keen had recently expanded into the work boot category by launching the Keen Utility brand. Keen is an ainnovation brand in the world of footwear, and the workboots they made were no different. Our task was to find a way to authentically speak to a typically conservative blue collar market while still keeping the KEEN brand values of environmentalism and stewardship. Project Re-boot was a way to provide boots that were made in Portland, Oregon to projects that were in-line with the KEEN brand values while still being about hard work. 



Role: Art Director
Creative team: Jessica Vacek, Tim Hanrahan, Jason Maurer @Sockeye