Modelo Brand Book / Global Launch
—
After a recent brand refesh in the U.S. and Mexico, Modelo were planning on launching in new markets globally. They asked us to create a brand book that solidifed their brand strategy as well as curated their brand assets for this global effort.
We created a brand book that was modern and forward thinking—like the brand itself—but also paid homage to their Mexico City heritage by incorporating patterns, lions, and refined illustrations as part of their brand language.
Role: Design Director
Designer/Illustrator: Lindsay Johnson
@ Wieden+Kennedy
—
We created new brand assets to help the new positioning, including patterns and illustrations that had a nod to Mexico City with a mix of modern and tradional design influences.
—
The Global brand book set the tone for the brand to launch in Asia and Europe in a consistant way—helping elevate the brand status and perception.