Soylent brand campaign
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Soylent is engineered nutrition. Each bottle contains a complete meal for the busy modern human.
The brand has been controversial since its launch—as people have tried to push the limits of living solely off of the drink. Embracing the enigineered look of the packaging and name itself, this campaign spoke of the benefits of not eating in a simple and facts based manner.
Role: Art Director
Creative team: Shaine Edwards, Dan Viens @Wieden+Kennedy
