Travel Oregon brand I.D.

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Travel Oregon is an organization that promotes tourism for the great state of Oregon. The brand needed a refresh that represented the diverse range of experiences and people that Oregon have to offer—from hip Portland to the rugged desert of western Oregon to the coast of the Pacific Ocean to the Cascade Mountain range.

The new identity used the state shape as a window, allowing for endless ways to express the variety the state has to offer in a way that feels uniquely Oregon.

Role: Creative Director
Creative team: Raina Jung, David Trujillo @Wieden+Kennedy