Dr. Martens / Veer campaign
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Dr. Martens first ad campaign in years featued the stories of six people that share Dr. Martens brand values—doing things their own way and taking a different direction than the norm.
We follow a motorcycle courier (Whylee), an emerging DJ /producer (Janet Slack), a roadie (Mark Vickers), a blacksmith (Ndidi Ekubia), an artist (Adam Neate), and a structural surveyor (John Williams).
Role: Designer
Creative Director: Vince Engel
AD: Erich Pfeifer
Writer: Ned Brown
@BuderEngel, San FranciscoAll photography by Charles Peterson
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WSA Booth
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Stories
Each story had a film and poster, but tied together through the visual treatments of director Doug Pray and photograher Charles Peterson.
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Magazine insert
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Films
Creative Director: Vince Engel
AD: Erich Pfeifer
Writer: Ned Brown
@BuderEngel, San FranciscoDirected by Doug Pray