Mr. Patrick Nistler—Portland, OR.—Design Director




KFC / North American packaging



KFC wanted to update their food packaging to closer fit how we were treating the brand in all other areas. We leaned into the brands heritage and created a modern version of the classic, using the hand drawn Colonel icon and heritage Kentucky Fried Chicken type treatment.


Role: Design Director
Designers: Dave Hagen, Seth Shelman (fries packaging)
Photo art director: Elora Clement 
@ Wieden+Kennedy








The North Amercian audience can identify with the Colonel as a man (instead of as an icon) so we treated the icon in a hand drawn way and brought his voice into all of the packaging. 







Updated food icons better represnted the brands values when it spoke about food.