WK.com “Emotional Support Record” easter egg
—
Baseball used to be America’s sport. It was a huge part of American culture—but that time has passed. The MLB was looking to find a new audience without loosing the superfans and the die-hards. The “Baseball is Something Else” campaign was all about celebrating the unexpected part of baseball. The wierd rituals, the little secrets, the glory of a beer in the ballpark, the baseball culture that is always thriving. Let ESPN talk about the stats.
Role: Designer
Design Director: Katie McHugh
@ Wieden+Kennedy