Travel Portland “Portland is happening now”
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The “Portland is happening now” campaign for Travel Portland lasted a magical two years. The goal was to be an embassador for Portland and bring a taste of the city to other cities so people will travel and stay in Portland.
The first year we created a giant clock that was brought to locations and featured many different “Portland things” coming out of the doors, like “naked” bike riders and local celebrities like teamakers, authors and musicians.
Role: Designer
Designers: Casandra Swan, Tara Ketner, Dee Mahon
Creative Team: Nate Nominowski (Art Director), Becca Wadlinger (Writer)
@Wieden+Kennedy
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The Posters featured nods to many Portland favorites and businesses that made Portland was it was at the time
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We partnered with localfavorite Coalition Brewing Co. to create a special beer, packaging and beer tap for the campaign
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The second year we created zines, news stands and socks that celebrated different aspects of Portland culture in a DIY way.