Mr. Patrick Nistler—Portland, OR.—Design Director




Travel Oregon Scenic Bikeways I.D.




Oregon is the only state in the country with an official Scenic Bikeways program, comprised of twelve unique routes that reveal the state’s beautiful and diverse landscape. We created a badge logo for the overall program—establishing a modern but timeless look that was used to create unique marks for each of the twelve bikeways. The system lets people visualize the route and encourages then to “collect” all of the badges.


Role: Design DirectorDesigner: Tara Ketner 
@ Wieden+Kennedy





Oregon bikeways
primary mark 











Oregon bikeways
location logos each pulled imagery ideas from the locations themselves. The overall look and construction of the badges kept a close tie to the primary mark








Oregon bikeways
commemoritive merchandise 








Oregon bikeways
signage



https://traveloregon.com/things-to-do/outdoor-recreation/bicycling/road-biking/ride-oregon-scenic-bikeways/